"Every aspect of this sci-fi head trip is incredibly designed, and occasionally fools the eye into thinking the virtual to be, in fact, real."
Vice's CREATORS (aka Creators Project) has premiered the mind-bending new video for The Present's "Love With U."
Director Jonathan Turner had this to say about the making of the visual:
In my recent work I’ve been looking at the merging of technology behind various interactive experiences such as first person shooters, walking simulators, architectural visualization and platforms such as Twitch. The idea that game engines grant us access to increasingly detailed simulated worlds that users can occupy and make their own experiences out of. The documentation and dissemination of these simulated experiences has become paramount.
The Love With U track had this interplay between a frenetic and spastic movement and then opening up into calmer and contemplative moments. It felt like a video game pacing in the sense of establishing a rhythm of interaction made up of narrative and action sequences. In direct response to the track, I developed a series of fully playable game environments and documented my movements and interactions within the game. From a whitewashed and corporate overworld to a dark and magical underworld and finally emerging in a luxurious penthouse and attainng some mysterious and final transendence.
I thought about this as a hypothetical speedrun through a modded game engine experience that was a blur of architectural visualization and traditional first person shooter. The speedrun has sort of taken over the role of the trailer, giving you a hyperlapse preview of a videogame but with a decidely personal touch. As with most video game trailers (and films), if you aren’t familiar with the lore of the setting, it’s a blur of backstories and mythologies that are only hinted at. I wanted to capture that feeling and drew from classical sculpture forms, stock transitions, video game archtypes (boss characters, underworlds/overworlds) and familiar architectural scenarios to help drive it home.
Check out the premiere at CREATORS: